Adaptive Content Management

I was fortunate enough last week to sit and chat with Mark about this blog post during Web Directions last week. He breaks down RWD beyond the design and media queries and looks at the tools that are available to serve the content.

Responsive design isn’t just for the front end groupies, we need to re-evaluate our content management systems and perhaps define new content distributions systems.

And here’s the thing. To create responsive design experiences, we need to use content management systems – as defined by Jacobson – not web publishing tools. Why? Because web publishing tools publish web pages, not chunks of content with great meta data that are agnostic to how they’re displayed.

An excerpt from Adaptive Content Management

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