The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis | Responsive Web Design

The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis

When I saw the title of this post I thought we were going to get some techniques for pulling through analytics about goal conversions and events in Google Analytics. It’s not.

It is a call for a new position as a responsive design analyst. But do we need a new position, or have the user experience and web design roles just going to have to step up?

One of those scenarios where RWD critically fails is the correct handling of information in favor of responsiveness. For example: sometimes, after applying any of those widely accepted standards of responsive web design, we may have a desktop design displaying three or more columns, but the design for smaller resolutions downplays a lot of this information by piling it up so that it is not visible at first sight, or in some cases, it will completely disappear from the layout.

An excerpt from The Next Step in the Evolution of Responsive Web Design: Responsivity Analysis

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