Google look like they’re dumping the difference between desktop and mobile when it comes to AdWords. As the largest revenue stream for Google this is a move which reinforces what most of us already know, that mobile is the future.
If you buy ads on Google, you may soon be a mobile advertiser — whether you like it or not. And you could be paying for the privilege.
Google just announced that it is “enhancing” and “upgrading” AdWords for a world where people increasingly use mobile devices.An excerpt from Google Just Blasted Away The Wall Between Desktop And Mobile Ads