Carousel Conversion Rate Eye Tracking

This post takes a look at an A/B test between a carousel feature area and a non-carousel feature area. The carousel version only got a 1.96% interaction rate, while the non-carousel version got a 43.03% interaction rate. What argument for a carousel!

Top Carousel, bildslajder, that thing at the top of the front page has many names. It is also deeply loved by designers and clients.Allowing content slide over hand feels both like a good investment of screen estate and a great way to display multiple offers to the visitor. And besides, the “all” a top carousel. It seems like a match made in heaven. But how do they really work, and is there anyone who actually “use” them?

An excerpt from Carousel Conversion Rate Eye Tracking

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