The Benefits of Responsive Email Design: A Crocs case study | Responsive Web Design

The Benefits of Responsive Email Design: A Crocs case study

Over the last six months in particular, responsive email design has begun to gain acceptance, with some verticals adopting the practice more quickly than others.

Transitioning to responsive email design is more than just a simple redesign. It’s a different way of approaching email content. Just as responsive design has forced web content managers to carefully consider the context and user experience for the content they present, so too is responsive email design demanding a re-examination of email strategy.

An excerpt from The Benefits of Responsive Email Design: A Crocs case study

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