You Decide: Whitney's "Responsive" Logo

Forget breakpoints and viewports for resizing and reflowing content, now we’re looking at responsive logos that change shape depending on the canvas size. There’s some interesting reasoning behind the approach… check it out.

Now the museum is taking some heat over a newly unveiled logo referred to as “the responsive W,” design by Dutch graphics studio Experimental Jetset. Sure a logo can be responsive, but what does that do to its branding?

An excerpt from You Decide: Whitney's "Responsive" Logo

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