It will always be a this or that debate for web vs apps. At the end of the day you should be doing whatever your customers want and what you can afford within your budget. If you can, do both!
One month, they’re dead, they’re hard, they’re expensive, you have to get approval, they’re closed off. … Then the next month you hear they take advantage of the mobile platform in a way the mobile web can’t. It feels like a roller coaster that really I think is a red herring, mobile web versus apps.An excerpt from As CNN mobile traffic hits 40%, editor calls web vs. apps debate ‘red herring’