This approach included two fairly fundamental changes. First they were removing the mobile site and making the site responsive, and secondly they were undergoing a complete brand and design refresh.
One of the benefits of the Guardians particular approach was that they were redesigning elements on the page responsively allowing them to focus on the horizontal aspects. This meant there was less trouble trying to layout an entire page from a mobile first tube of content to a giant viewport. That aside the approach of refactoring a subscription based