Responsive Web Design

In AMP we trust

Jeremy Keith - Adactio site screenshot

Jeremy breaks AMP down into its constituent parts so that we have a better understanding around the pros and cons of Google’s approach.

This article stems from a recent conference focussed entirely upon AMP where Jeremy took place as a panellist along with Sarah Saltrick Meyer, Nicole Sullivan, Mike Adler, Gina Trapani, and host Paul Bakaus. The panel was great because they all had questions/concerns around the approach Google was using for AMP.

This article looks at the breakdown of AMP into three areas and what each of them mean and poses a very good question around whether Google should allow us to host both the Script and AMP cache location and include sites in good faith into the top carousel area of results, penalising those that abuse the privilege in the same way that your place in Google Search results are penalised if you’re found to be cheating.