Several months into the relaunch of the FT.com site the results are in…. faster websites are better for business (who would have thought!). Engagements are up, revenue is up, and more of the site is being viewed than ever before.
We launched the new FT.com in October 2016. Our product vision was to bring clarity to the news and help our audiences make better decisions. A key part of this was to save users’ time by providing relevant information via a consistent, seamless experience across devices. To do this, we broadly focused on three areas: simplicity, speed, and personalisation.An excerpt from Financial Times increases engagement with personalisation, speed