If you’re thinking about redesigning your own portfolio (or building one) then here are some key areas you should be considering. Try not to go into it blindly (as we sometimes do with personal projects), have some goals in mind.
- Define your target audience
- Write the content first (About page, Case studies etc)
- Set design constraints
By defining the target audience you narrow down the design choices to a manageable level. Now you can worry less about what our fellow designers would think of the design and focus on making it work well for our audience.
You may tend to various types of clients—individuals, startups, small businesses, entrepreneurs, corporates, etc. Targeting everybody is a recipe for insanity; you should target only one or two. Once you’ve decided whom to target it’s important not to forget your decision. So, create a simple persona. I included the following details in the persona: business type, experience, knowledge of design process. You could draw this from your previous clients.An excerpt from What delayed my portfolio redesign for 3 years and how I finally launched it