The meaning of AMP

Jeremy backs up Ethan’s article this week with a fairly scathing article on AMP and how it is being positioned. I’m trying my best to be as even minded as I can but I find myself siding with the ideas of both Jeremy and Ethan. I want a faster web, but not one that relies on AMP. The article looks at the way AMP is marketed and positioned vs how Jeremy believes it actually applies itself.

If AMP were actually the product of working web developers, this justification would make sense. As it is, we’ve got one team at Google citing the preference of another team at Google but representing it as the will of the people.

This is just one example of AMP’s sneaky marketing where some finely-shaved semantics allows them to appear far more reasonable than they actually are.

An excerpt from The meaning of AMP

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