Improving URLs for AMP pages | Responsive Web Design

Improving URLs for AMP pages

Google are looking to implement the ability for AMP results to be served from their original URLs rather than the google.com/amp prefix. This is the number one complaint that they hear about AMP, so it’s great that they’re working towards a solution. At the moment, however, that solution is based on the Web Packaging standard which isn’t supported by any browsers (yet).

TL;DR: We are making changes to how AMP works in platforms such as Google Search that will enable linked pages to appear under publishers’ URLs instead of the google.com/amp URL space while maintaining the performance and privacy benefits of AMP Cache serving.

An excerpt from Improving URLs for AMP pages

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