If you’re running a website and not using HTTPS the time to do something about it is NOW. Google is, as of July 2018, going to mark non-https sites as “Not Secure”. This provides a big doubt in your users minds that you are a trustworthy service and will have a significant impact upon your site traffic and ability to covert. I see this as BIGGER than the RWD deadline that was imposed back in 2015.
More than half of web visitors will soon see this warning when browsing unencrypted HTTP sites, according to data from Cloudflare’s edge that shows 56.62% of desktop requests originate from Chrome. Users presented with this warning will be less likely to interact with these sites or trust their content, so it’s imperative that site operators not yet using HTTPS have a plan to do so by July.An excerpt from HTTPS or bust: Chrome’s plan to label sites as “Not Secure”