Information access should be well organized and structured in order for the one searching for information to be able to find it quickly. This takes extensive thought in advance of the design creation. The result is information architecture.
The term information architecture is already a few decades old and has been used for many different purposes since its inception. It was even used in chip design or network planning. In the past ten years, it has mostly been related to software projects.An excerpt from The Basics of Information Architecture
I’m not a visual designer, but I can design the crap about of information and data! It’s one of my favourite parts of the job, working out the information that needs to appear on the page, and how that content can link with other information on the site in intelligent ways that create a great user experience.