Google AMP – A 70% drop in our conversion rate

After switching to AMP pages there were some issues with the conversions. A coincidence? Potentially, but there are a few issues that are pointed out around implementing AMP that I wasn’t aware of in the past.

I have a feeling not in many cases. For reading the news it’s fine. But I’m trying to establish my company as a legitimate business that can be trusted by a stranger to build software for them. Having reeks of a phishing scam or fly by night operation that couldn’t afford their own domain. Clicking the “hamburger menu”, a standard design practice now, doesn’t help.

An excerpt from Google AMP – A 70% drop in our conversion rate

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