Building the future of email with AMP

After watching a colleague wrestle with trying to create a reasonably good looking email I can see the use of AMP in email becoming something that catches on. The added bonus is that it won’t receive as much pushback as AMP received when trying to take over the standard HTML pages.

AMP now enables all-new email experiences like being able to submit RSVPs to events, fill out questionnaires, browse catalogs, or respond to comments right within the email. Emails can also stay up to date, displaying the freshest content from comment threads or the latest recommendations.

An excerpt from Building the future of email with AMP

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