AMP as your web framework

AMP just confuses me now. They seem to have pivoted their approach and changed their purpose. Apparently it’s not another format of the web, it’s not an SEO thing (yeah it is), and isn’t a replacement for HTML (except for the HTML replacement elements). AMP seems to be struggling to find its footing as developers like you raise questions about its true purpose and I’m not sure this has helped too much. Jeremy has some great points about this

AMP First doesn’t mean that strictly all pages of your site must be AMP – sometimes you might want maximum flexibility and distribution is not a big concern, like with a member-only area or complex shopping cart. In that case you could use vanilla JavaScript or another framework to power that part of the experience.

An excerpt from AMP as your web framework

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